Tosago® – seaweed caviar for sushi

We produce Tosago® – a substitute for masago and tobiko!

Our products are environmentally friendly, sustainable and even vegan – that’s the future!

In addition to securing future fish stocks, Tosago® is also easy to use:

  • Tosago® does not need refrigeration or freezing.
  • The product has a long shelf life.
  • We have stable prices.
  • Security of supply – we don’t run out of raw materials or products.
  • We use only natural colourants!

Impress customers and consumers with this fascinating sustainable choice!

All our products are produced in Denmark.

Want to try Tosago®?

Get a free sample and get the look and feel of the product by tasting it yourself. We’re sending to sushi restaurants in all of the EU. Click the link below to learn more.

Want to try Tosago? Get a free sample
Orange tosago - vegan masago - vegan tobiko

Orange Tosago®

Orange Tosago® is our most popular choice for both industry and food service. coloured with carrot extract.

Black tosago - vegan masago - vegan tobiko

Black Tosago®

Black masago and tobiko are not as prevalent – as their black colour stains. BUT our black Tosago® doesn’t stain. So surprise your customers with a bold choice.

Green tosago - vegan masago - vegan tobiko

Green Tosago®

Our green Tosago® comes both with and without wasabi taste. And yes, the wasabi is strong!

Tosago® for Food service

We have developed Tosago® – which can be used 1:1 instead of Tobiko and Masago.

Our seaweed caviar are easy to use as they can be stored at room temperature.

We pack them in 500g cups.

Our products can also be used if you want a more exciting vegan sushi menu.

Interested in samples? Contact us to find out what we can do.

Tosago® in the industry

Tosago® is perfect for large scale production of sushi! It is far better than masago and tobiko.

We can deliver in large containers: 3kg, 5kg and 116kg with long shelf life when stored at 0C to 35C.

It also means that the supermarkets can easily store products with Tosago® at 8 degrees or higher.

No risk of contamination!

We can customise the products to your needs. Don’t hesitate to contact us for a sample to work with!

We will continuously innovate in order to inspire both professional customers and food enthusiasts. Do you have an idea for colour or taste? Contact us, and we will see what we can do

Try the product yourself in your production – contact us

Cases concerning Tosago®

First case: A major sushi producer had to deliver to a 7-11 chain and was nervous about using masago, as the cabinet was 8 degrees Celsius. They therefore started using our Tosago® product. They now use over 30 tonnes of the product per year.

Second case: A major sushi chain wanted to upgrade its vegan dishes and started using our Tosago® in their vegetarian dishes. Today, they also use our products instead of masago and tobiko on their standard menu.

We have many more cases that we could mention. Please don’t hesitate to contact us.

We have helped many companies to innovate, maybe we could help you?

What is Tosago® and why is it environmentally conscious?

We produce Tosago®, which is a seaweed caviar designed for sushi. We produce the product, which is an alternative to masago and tobiko.

What is masago?

Masago is roe from the capelin fish, a fish that is important for marine ecosystems. The roe is coloured and flavour is added ready to be made into sushi.

The fishing quotas for capelin have decreased year after year. This is because the stock is declining and there is high demand. In several countries, where it was previously considered sustainable to catch capelin fish, it has now been banned. Tosago® is the most environmentally proven alternative to masago – by switching from masago to Tosago®, we help each other to maintain and even increase the fish stocks.

What is tobiko?

Tobiko is roe from the flying fish, a fantastic fish, which, when airborne, can reach up to 70 km/h. The roe is coloured and flavour added – providing a delicious crunch for sushi.

By switching from tobiko to Tosago® means that in future it will be possible to see these fantastic fish fly over the water. By using Tosago® you won’t be eating the next generation of flying fish

Read more here about our focus on sustainability.

Inspiration for sushi

Tosago® makes it easy to create sensory dining experiences with sustainable kelp-based products. We will continuously innovate in order to inspire both professional customers and food enthusiasts. Inspiration for new and greater dining experiences.

Our products are easy to use.

Our products have unique characteristics.

We inspire better dining experiences.

See more here about how we use our products.

Product information

Product benefits:

  • Stable at room temperature
  • Long shelf life 2 years
  • 1 month after opening
  • Colour doesn’t come offf
  • Stable price
  • Security of supply

Good to know:

  • We are FSSC 22,000 certified
  • Vegan products
  • Sustainable
  • Natural colourants
  • No GMOs
  • No allergens
  • Kosher

Our varieties:

  • Orange
  • Yellow
  • Black
  • Green
  • Green w wasabi

Our packaging:

  • 500g plastic unit
  • 3 kg plastic bucket
  • 5 kg plastic bucket
  • 116 kg plastic barrel


  • Sushi restaurants
  • Sushi for supermarkets
  • In-shop sushi
  • Poké bowl
  • Salad mixes